The Concept with a capital C
An idea
Feminize and democratize a must-have in the men's wardrobe...
Yves Saint Laurent did it with the suit...
Why not with... boxer shorts!
For the early morning underwear thieves
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It was essential to adapt it to women: slightly longer underpants, closed fly and straight French cut at the back to be able to wear it indoors but also outdoors like shorts "with a twist".
The twist is this masculine feminine style, casual chic in pop & colorful colors! 🌈
Underwear thieves... but not only!
The concept is to have adapted this essential item of the men's wardrobe to women, but not only!
Ultimately, these are unisex sizes... for everyone.
Now my boyfriend can steal my underwear too!
One pair of underwear, X options!
Indoors or outdoors?
No rules! These briefs are meant to be hybrid: for sleeping, for chilling, with panties underneath, under a skirt, or with pants over them, for the city or the beach...in short, wherever and whenever you want!
Why parachute underwear?
Historically, we call it that, I still have to do some research to understand why, but for me, it's because it's light, it gives you wings or at least energy to get started or to feel good in your daily life!
Why "I'm the one driving"?
The brand name came at the same time as the idea for the project, it was a real combo!
There are several reasons for this:
- First, the fact of piloting what has historically been called a "parachute" underpants!
- Then, a little snub to the sexist expression "Drop your panties, I'm in charge!" The idea was to twist it with humor, by affirming that everyone can control their daily life, regardless of their gender, whether they wear panties or boxers.
- On a more personal level, I started my own business, and you never jump into the void without your parachute... your parachute underwear! 😉
- Finally, this name discreetly echoes my great-grandfather, a French driver involved in the competitions that preceded the era of modern Formula 1.
QED... #CMQP